What is Social Media Marketing?

SMM stands for social media marketing, or the advertising of products and services online. Learn how to manage a marketing strategy to drive more people to your website.

Digital marketing known as social media marketing (SMM) makes use of social networking site advantages to promote websites, so increasing traffic to them and gaining insight from users’ immediate replies.

SMM is founded on the idea of organic search, which essentially implies that when a website or the social network page that connects to it becomes more active, its position on search engines climbs, meaning it will appear in the top few results.

It is clear that the position on the first page of the search engine is the main objective to strive for when optimizing a website given that 90% of internet users do not go past the first page of the search engine and that 70% only click on the first three results.

What purpose serves SMM?

SMM’s primary objectives are to enhance user communication, raise brand awareness, and reach more (possible) clients.

SMM is carried out by producing high-quality content that social network users share with their friends (via transmitting information electronically, i.e. Electronic Word of Mouth, or eWoM).

The goal of SMM is to gain direct feedback from consumers (or future customers), giving the business a personal touch and making it seem more approachable.

Customers have the opportunity to be heard by using interactive features on social networks, either by asking questions or by complaining.

If the users are happy with the material, their relationship with the business and the service offered, this sort of SMM is known as Social Customer Relationship Management (Social CRM), which can further contribute to improving credibility and return on investment (ROI).

Social Media Optimization (SMO), or the enhancement of a company’s online reputation, underpins the operation of social media marketing.

SMO draws fresh, distinct visitors to the targeted website, much like Search Engine Optimization (SEO) does.

Why would search engines be interested in social media? simply because a lot of people use social media to conduct searches, distribute links, and otherwise take part in creating a robust network of links (link-building campaign).

SMM, or SMO, can be carried out in one of two ways:
  1. actively promoting SMM
  2. promotion for passive SMM
  1. Active SMM promotion

Active promotion entails including links (applications) that point visitors to social networks from the web site’s content (similarly to RSS and social media share buttons). The following social media platforms can be utilised for SMM:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest
  • Byloapp

Each social network has unique Terms of Use, which vary for individuals and businesses that are considered to be legal organizations.

Only businesses have the opportunity to start a sponsored ad campaign in order to reach more people and increase traffic to a website or a specific web page.

  1. Passive SMM promotion

Promoting activities on social networks through status updates, and the posting of photographs, tweets, or blog posts is known as passive promotion.

Further research into user responses is possible in order to address issues, decrease unhappiness, and enhance customers’ brand experiences.

The fact that the information is acquired in real-time, which speeds up the process and introduces a new level of cooperation, is what makes it so beneficial.


Q What are the advantages of social media marketing?

Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than with companies.

Q Which social networking tool should I pick?

Use social network depth and access to compare various tools. Compare how well different tools make use of social networks’ rich content capabilities, such as Twitter’s support for four photos per tweet, the inclusion of GIFs, and video content.


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