Instagram promotion is the practice of paying to increase the number of people who see your post. When you “boost” or “promote” a post on Instagram, individuals who don’t follow you’ll see it in their feeds. Additionally, promoted posts can show up in the Stories or Explore tabs.
Instagram advertising includes post boosts and promoted content. You can choose to target people based on their interests, location, and other factors. By promoting your posts, you can reach a wider audience, increase engagement with your posts, and even gain more followers.
In addition to your usual audience, promoted Instagram posts can provide you with data on how well your content is performing and who is viewing it.
Which Instagram photos might you promote?
Any Instagram post can be promoted, including:
- Photos
- Videos
- Carousels
- Stories
- Posts that include product tags
Boosted posts will show up in the Explore or Stories tabs. When you upload a post to your feed on an Instagram Professional account and Promote is turned on, you’ll see the option to Boost Post.
With more than 1 billion monthly active users, Instagram is one of the most well-known social networking sites. Ninety percent of those people follow company accounts, giving you the chance to connect with an audience that’s very driven.
Instagram postings average 1.94 percent engagement, which is strong compared to other social media platforms. Facebook, LinkedIn and Twitter, on the other hand, only have engagement rates of 0.07 and 0.18 percent, respectively.
You may expand your audience, increase interaction, and inspire others to respond to your posts by promoting your content on Instagram.
You might want to promote an Instagram post for the following reasons:
- Increasing brand awareness: Promoting a post is a terrific approach to reaching out to new people who are likely to be interested in your goods or services.
- To increase engagement: Using promoted posts can increase your likes, shares, and comments, which can increase your organic reach and attract new followers.
- To increase website traffic: If you’re advertising a post with a link to your website, you can keep track of how many people are visiting it. Additionally, promoted posts may increase sales or sign-ups.
Instagram’s targeting feature enables you to determine who sees your promoted post to efficiently reach your target demographic. To better reach more interested customers, you can target by geography, age, gender, interests, and other factors.
To gather information on marketing tactics, each boosted article will provide performance statistics. These measurements allow you to check what’s effective and change your tactics as necessary.
One of its main advantages is that you can decide how much it’ll cost you to promote your Instagram photos. You may set a daily budget so you never pay more than you can afford when using promoted posts, which can cost as little as $0.50 per click.
Try creating a draft campaign in your Instagram Ads Manager if you’re unclear about what kind of budget to apply for your promoted post. Here, you can view metrics for audience definition and estimated daily results that’ll help you determine whether the budget parameters you’ve selected will be adequate to reach your target audience.
FAQ
Q Is Instagram promotion worth it?
A promoted post is unquestionably an improvement over an unpromoted one. You may use it to spread the word about your business, enhance vanity metrics (which will provide you with some solid social proof), and guide traffic in the right direction.
Q How much does it cost to run an Instagram promotion?
Instagram advertisements typically cost between $0.70 and $1 per click. Nevertheless, prices typically vary according to a lot of variables, including the industry, the area, and the positioning of the ads. Advertising expenditures are typically greater for populations and businesses that are more competitive.