One of India’s multi-decade old Home Essential brand Raj Industries has awarded its digital mandate to WOWIT Digital. The agency won the contract following multi-agency pitch and by clearing series of technical rounds and presentations.
The scope of this contract includes digital presence auditing, content creation, publishing engaging content across social media networks, cross-platform Ads management and influencer promotions. WOWIT Digital won the account following a multi-agency pitch.
Raj Industries is one of the leading FMCG companies in northern India dealing in Personal and Home Care products. The company’s leading product ‘Raj Super White Laundry Bar’ commands a high market share and is trusted by around 1,50,000 retail stores all over the country.
Manufacturing and marketing bathing soaps under the brand name ‘Njoy’ and washing powder under the brand name ‘Raj Super White Soap Powder'. To cater to the constantly changing Consumer behavior and business environment, the company launches new products from time to time. They also sponsored Indian idol and The Kapil Sharma show in FY 21-22 to ensure a solid presence all over the country.
The company boasts of a Soap and Soap noodle manufacturing plant at Nalagarh, Himachal Pradesh, and PAOS Productions (a sister concern) at Ludhiana, Punjab. The group has also worked as a manufacturing partner for many MNCs like Reckitt Benckiser (Dettol) and ITC (Vivel).
The Raj Group has a total manpower of around 1000 employees including factory and Office staff. Our Group Sales turnover exceeded Rs 600 crores in FY 21-22 and is poised to grow to around Rs. 750 crores in FY 22-23.
Commenting on the association, Rishabh Goyal - Manager Sales Strategy, Raj Group said “We're very happy to onboard WOWIT Digital as our digital growth & performance marketing partner. We are really looking forward to utilizing their expertise and skillful credentials to optimize our brand and product placement in front of our millions of our customers.”
WOWIT Digital is determined to realize the brand’s vision of expanding its reach in the country and remodeling a new line of communication for the brand in the digital space, Rohit Verma - Director, WOWIT Digital said, “Raj Industries is a trusted brand in the North Indian market, our plan is to amplify its reach & recallability across the country with a focus on accelerating the credibility through Content Connection”, he said. Adding to the statement, Team WOWIT said, “finally, Raj Industries found its Simran in WOWIT [a well known phrase sourced from Shah Rukh Khan & Kajol’s movie - Dilwale Dulhania Le Jaenge (DDLJ)].
WOWIT Digital, the fastest growing digital agency from Indore, India, has bagged the digital mandate for Raj Industries.