ANOMALY- Hair Care Beauty by Priyanka Chopra Jonas

Celebrities often look for business opportunities and the beauty industry is a lucrative one to enter in the industry. Customers here are willing to spend money on the products they feel safe and give them effective results. 

ANOMALY, the inspiration of Priyanka Chopra Jonas came into the shape of hair care beauty products for all those who are searching for a product that can treat their hair when they are running short of time at an affordable cost.

Priyanka Chopra says “I didn’t grow up blow drying my hair or using dry shampoo, I didn’t even know about using conditioner after shampoo. I still prefer using the traditional Indian methods of beauty care like curd, honey, rogue, etc.,” 

That’s how a hair care product was created by an Indian girl living in Los Angeles, California, and launched in India under Nykaa, India’s online marketplace announcing her partnership with FSN beauty and e-commerce firm.

Marketing strategies

Launching a product in a market crowded with rival brands and high-quality goods is difficult. Let’s check out what marketing strategies were adopted by Priyanka Chopra Jonas for Anomaly.


Priyanka made sure that Anomaly is not a styling product but a hair care product. Anomaly instead of having ingredients like jojoba oil, eucalyptus, and avocado. These ingredients make your hair strong and long, where the dream of every Indian comes true.


Nobody can imagine beauty packed in the trash, hence Priyanka made this possible. Yes, you heard it right. She used ocean trash to provide us with amazing packaging for her product. This is how she answered our curiosity about the word trash mentioned on the product.

“Transparency is very important to me. I am a conscious consumer and I care about what I put on my body. I wanted to have that transparency about the brand with people. I am proud of the fact that we took ocean trash and created a beautiful product. I am so proud of it that I have not only put the word ‘trash’ on the bottle but I made sure to highlight it.”

Cost Effective

A sustainable and environmentally conscientious company, Priyanka’s Anomaly makes shampoos, dry shampoos, conditioners, and serums. Anomaly empowers Indian customers without costing them rockets. Her hair care products come in bottles made entirely of recycled plastic waste, are gender-neutral, and are suitable for all hair types. 


Priyanka Chopra Jonas, a mind-blowing entrepreneur knows pretty well how to, & where to start. Priyanka’s Anomaly seeks success by utilizing Nykaa’s unrivaled online presence, its distribution channel, Nykaa Super Store, and a large network of retail locations. Along with distribution, Nykaa also supports Anomaly in marketing. Priyanka Chopra Jonas is so proud to launch Anomaly in India as this product was born here. The brand was built with an agenda of great care for people who are short of time for self-care. 

Finally, say’s 

Anomaly launched a few years ago in the USA during a pandemic, a challenging time for any business to take off. But with the Priyanka Chopra Jonas worth, every minute there was a selling of a product.

WOWIT an IT service and Digital marketing agency can help you with all your Marketing strategy needs for your brand.  Book a call so we can discuss how to create a memorable digital experience for you.

Wowit Tech

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.