Secrets of the East
A unique fusion of historical Indian craftsmanship and the vibrant style of Australia. This D2C brand embodies ethical elegance and sustainable living, celebrating the harmonious blend of Eastern and Western influences. Founded by Ms. Scarlett, a proud Indo-Australian woman, social worker, fitness trainer, and holistic wellness enthusiast.
objectives given by client
Branding Consultation
Seeking to establish a strong brand identity, Secrets of the East required comprehensive branding consultation to capture the essence of their unique fusion concept and convey it effectively to their audience.
Ecommerce Website Development
With the aim of launching their direct-to-consumer clothing brand, Secrets of the East needed a user-friendly ecommerce website with seamless navigation and optimized features to enhance the shopping experience.
Social Media Marketing
Looking to create a buzz around their brand, Secrets of the East sought strategic social media marketing campaigns to engage with their audience, showcase their products, and build a loyal customer base.
Technical Optimization of the Website
Ensuring optimal performance and functionality, Secrets of the East required technical optimization of their website to improve speed, responsiveness, and overall user experience.
the solutions we offered
Branding Consultation
Provided personalized branding consultation services to develop a cohesive brand identity that reflects the fusion of Eastern and Western influences, resonating with the target audience.
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Ecommerce Website Development
Designed and developed a user-friendly ecommerce website for Secrets of the East, incorporating optimized features and intuitive navigation to streamline the shopping process.
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Social Media Marketing
Executed creative and engaging social media marketing campaigns across various platforms to increase brand awareness, drive traffic to the website, and foster meaningful connections with customers.
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Technical Optimization of the Website
Conducted thorough technical optimization of the website to ensure fast loading times, mobile responsiveness, and smooth navigation, optimizing the overall user experience for visitors.
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Social Media Optimization
Strategies to boost visibility and engagement across social platforms using hashtags, social media platform algorithms and optimised caption content.
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