Raj Industries
Established in 1956, is a leading conglomerate in North India’s household products sector, specializing in soap, detergent, and fatty acids. Featured on Comedy Nights with Kapil and Indian Idol, with a turnover exceeding 750 CR.
objectives given by client
Revitalize Online Presence
Raj Industries sought to rejuvenate its stagnant online presence, leveraging digital marketing to engage with its target audience effectively.
Expand Market Reach
With competitors dominating the online space, Raj Industries aimed to extend its market reach and tap into new customer segments.
Compete Effectively
In a competitive market, Raj Industries needed to establish itself as a formidable player online, competing with active brands and gaining market share.
Enhance Brand Visibility
To enhance brand visibility and awareness, Raj Industries aimed to implement innovative digital marketing strategies that would resonate with its audience.
the solutions we offered
Marketing Consultation
Collaborated with Raj Industries’ offline marketing and sales team to identify opportunities, address marketing challenges, and develop a strategic marketing budget.
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Print Media Branding
Implemented print media branding strategies to complement ground sales efforts, effectively promoting online presence, product launches, offers, and schemes.
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Social Media Marketing
Executed dynamic social media campaigns showcasing product USPs, trends, memes, wish posts, informative content, offers, and giveaways, driving page growth and engagement.
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Social Network Marketing
Targeted corporate-level audiences and B2B suppliers through strategic social network marketing, positioning Raj Industries as a competitive force in the online marketplace.
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Marketing Material Design
Developed visually appealing marketing materials for offline events, exhibitions, outlets, and outdoor marketing, ensuring consistent branding and messaging across all touchpoints.
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