NTPC School of Business
affiliated with IIM, Noida, ranks 38th in IIRF 2024, among India’s Top 50 B-Schools, renowned for Energy Management education.
objectives given by client
Overall Objective
Identify and remove negative online content, enhance brand reputation, improve social media presence, Google ranking, and attract course leads.
Reputation Management
Implement effective online reputation management strategies to monitor and mitigate negative online content.
Social Media Enhancement
Enhance social media marketing strategies to engage with the target audience and showcase the college’s unique offerings.
SEO and Local Visibility
Improve SEO for targeted keywords and increase local visibility to attract potential students and professionals interested in Energy Management courses.
the solutions we offered
Online Reputation Management
Conducted comprehensive online reputation management to identify and remove negative reviews and posts, while also posting informative content on relevant platforms to enhance brand credibility and trust
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Social Media Marketing
Executed targeted social media marketing campaigns across multiple platforms to showcase the college culture, faculty expertise, and state-of-the-art amenities, fostering engagement and interaction with prospective students and stakeholders.
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Search Engine Optimization
Implemented SEO strategies focusing on targeted keywords related to Energy Management education, including optimizing website content, publishing informative blogs and articles, and enhancing local SEO efforts to improve visibility and attract organic traffic.
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Google My Business
Utilized Google My Business (GMB) to optimize the college’s local listing, ensuring accurate and updated information for prospective students searching for educational institutions in the area.
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LinkedIn Ads
Ran targeted LinkedIn Ads campaigns to generate leads for the Management Development Programme (MDP), highlighting the program’s benefits and unique features to professionals seeking career advancement opportunities in the energy sector.
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Marketing Material Design
Designed visually appealing marketing materials tailored to current social media trends, ensuring consistency with the college’s branding guidelines and effectively promoting college events, workshops, and seminars.
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YouTube Channel Management
Managed and optimized the college’s YouTube channel, curating and promoting relevant videos, including campus tours, faculty interviews, and student testimonials, to increase organic views, engagement, and subscriber base.
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