In the past few years, demand for wireless speakers, earphones, and other electronic products has skyrocketed. Numerous companies offer electronic gadgets to customers and boAt is one of the leading companies supplying headphones, mobile accessories, Bluetooth speakers, wireless earphones, smartwatches, and many other audio devices.
BoAt is an electronic products startup that started in 2016. BoAt designs all of its products with a focus on youth and millennials as its target audience in mind with durable, affordable, and most importantly fashionable products and accessories.
Strategies
Technology is the vast driver of any change and boAt decided to bring this change in audio types of equipment. boAt is using some of the strategies for its growth and success in the market. Let’s see how Aman Gupta & Sameer Mehta, co-founders of boAt captured the market.
Primary Goal- Premium quality at an affordable price
Started as a cable manufacturer & seller in 2016, and has expanded to this extended catalog. BoAt aspires to portray audio devices as a lifestyle fashion statement for every day. The most important term for the company is the most durable, affordable, and “fashionable” audio products for youth.
Innovations
Another significant mantra to their success story is continuous improvisation and innovation in their different product ranges. BoAt constantly comes up with new ideas and gets the spotlight in the market. The company values consumers’ needs and taste closely and develops product accordingly.
Selling electronic accessories
The company offers reasonably priced products that attract youth, the biggest audience in the ocean. BoAt specially created products for youths’ choice and requirements. Customers select accessories that complete their workouts, hikes, & other adventurous lifestyles.
Customer connect
Pricing is not enough when it comes to connecting customers. Customers are an important part of marketing strategy & boAt values its customers the most. Therefore company has named, “BoAt Heads” to its loyal customer community to create further new products.
Digital Marketing
Digital marketing is one of the other well-planned strategies of boAt. They have entered the handiest and most comfortable route for youth to reach their target audience. company has a presence on Social Media (Instagram, Facebook, Twitter, LinkedIn, and YouTube), and sends personalized messages via Email marketing and mobile marketing to their existing & potential audience for updates.
Boat has also adopted a live event marketing strategy to promote among youth.
Celebrity and Influencer marketing
boAt has a long list of brand ambassadors. The brand ambassadors of the company are all young people who represent India’s two obsessions- Cricket & Bollywood. When a well-known figure endorses a brand, it gets more consumer attraction and appears genuine. At the point When a brand is linked with music frills, it should have ambassadors from the music industry also. Great performers like Harry Sandhu, Neha Kakkar, and Diljit Dosanjhare are additionally Boat’s image ambassadors. They work together to bring back the music style of the 70s.
Listening to music is the best way to treat yourself. They have become a brand for customers looking for earbuds, other mobile accessories, and electronics. Just like this India-based startup WOWIT, the Marketing agency has also come into the revolution.
We managed to attract potential customers with our own style and marketing strategies. WOWIT has achieved its goals by properly implementing its marketing strategies & will get better and bigger in the future.